The desperation of companies like Glassdoor to win at SEO
The continuous fake job advertisements being placed on a scandalous platform such as Glassdoor, curated by scraping websites of companies that they have encouraged to hire their services, has hit a low point.
Not only do they refuse to take down fake advertisements, that are not current nor has the company behind advertisements given permission, they are bullying companies to use their services and platform. They place advertisements because companies are not paying for advertisements on their site, and by having the company's name there, they are search engine optimising their site to gain more traffic.
This unethical tactic is deplorable and not something that any individual or person should support.
As a company, we do not endorse any content related to our company to be on such an unethical, bullying platform that wants companies to spend money, and sends off alerts to anonymous reviewers to prompt them to continue their assocation with the site, and quite often place fake reviews up under different email addresses, to ensure that the slander sticks.
We will never employ a person who has applied for a position on this platform. They are wasting people's time in them preparing an application, because many of these positions don't exist - all for the power of search engine optimisation.
I'm sure you will see more to come on this in the news in coming weeks.
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comments ( 4 )
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Ashish
24 Jul 2018I had no idea that a company like Glassdoor, which is so well known around the world, is using such unethical ways to increase their momentum. These tactics won't help them get really far as people appreciate those companies which they connected with in a personal way.
ReplyAshlee
20 Jul 2018If you lose your ethics, you lose your credibility. I'm appalled by what Glassdoor does. I can only hope they acknowledge their mistakes, make amends and improve themselves. Otherwise, they'll continue going downhill. I hope at least others can take Glassdoor as a warning to always keep your ethics intact.
ReplyRachel
19 Jul 2018As we all know, the way for a company to go onto top in the search engine is by typing suitable and useful keywords that people usually search for. I also don’t agree with what Glassdoor has done to win in SEO, their act violated the ethical issue of SEO and is unfair to other companies. Also, it’s really a waste of time to prepare an application which the jobs never exist. Earning money is important, but being ethical is with vital importance.
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