5 Ways Mobile Marketing can help your Business
Indeed, mobile smartphones have become a pervasive feature of our lives. If that be for answering work emails, phone calls, finding directions on Google maps or checking out a menu from that nice restaurant your friend recommended you
- we are all guilty of being overly attached and strapped to our mobile phones. Over the last decade, the landscape for mobile marketing has changed in new and exciting ways. It's imperative for any business to adapt and embrace these technological advancements. Here are 5 reasons why!
1.Increase Customer Engagement
Focusing on mobile digital marketing efforts can work as an effective marketing tool which can be used to promote your business. Creating a personal brand for your business is vital as you are able to further connect with your customers making the brand that much personal and relatable. Using mobile marketing to create customer engagement can help your business reap substantial rewards with little investment and effort and help promote your business further.
2.Reach a Global Audience
An impressive 67% of the world's population in 2019 own a mobile phone. Capitalising on this spread of mobile technology, mobile marketers can craft content which can target and reach across geographic and linguistic boundaries. Borderless barriers in mobile marketing offer an impressive new pool of potential customers and with the right marketing strategies in place, it can help your business unlock new and exciting avenues of revenue.
3.Location-based marketing
Technological advancements have made it much easier to target specific customers. Location-based marketing goes beyond traditional marketing tools, using customer's individual location information on their smartphones to deliver targeted. Implementing GPS or RFID technology to create a virtual geographic boundary can enable software such as "geofencing" to trigger a response when a mobile device enters or leaves a particular area. By sending messages to nearby customers it can attract and encourage potential customers to try your business over other nearby competitors. Therefore, it provides a great edge for your business, in turn, being a valuable asset for your business.
4.Mobile-friendly website
Effectively interacting with your potential customers on mobile platforms can enable your business to capitalise on a growing base of customers. It is important to note, that mobile experiences are different from desktop experiences so if you are an existing business expanding into mobile marketing it's important to understand that you may need to update your digital offerings. Interestingly, Google has recently modified its search algorithm ranking mobile-friendly websites higher in result searches than others. So, to stand above your competitors and attract higher volumes of potential customers your business should take advantage of incorporating a mobile-friendly website in its mobile marketing strategy.
5.Text message marketing
A study from Deloitte found that although email is still pivotal in any business, shorter forms of communication such as instant messaging and or text messaging is being utilised more often on smartphones. This form of mobile marketing is an impressive way your business can build up your SMS marketing list. Building and attracting a substantial list of SMS subscribers is beneficial for any business, as it allows the opportunity to keep customers up to date on instore and online promotions, upcoming special events and more. Incorporating this mobile marketing strategy can help retain the relationships built and entice and encourage more frequent involvement in the business.
1.Increase Customer Engagement
Focusing on mobile digital marketing efforts can work as an effective marketing tool which can be used to promote your business. Creating a personal brand for your business is vital as you are able to further connect with your customers making the brand that much personal and relatable. Using mobile marketing to create customer engagement can help your business reap substantial rewards with little investment and effort and help promote your business further.
2.Reach a Global Audience
An impressive 67% of the world's population in 2019 own a mobile phone. Capitalising on this spread of mobile technology, mobile marketers can craft content which can target and reach across geographic and linguistic boundaries. Borderless barriers in mobile marketing offer an impressive new pool of potential customers and with the right marketing strategies in place, it can help your business unlock new and exciting avenues of revenue.
3.Location-based marketing
Technological advancements have made it much easier to target specific customers. Location-based marketing goes beyond traditional marketing tools, using customer's individual location information on their smartphones to deliver targeted. Implementing GPS or RFID technology to create a virtual geographic boundary can enable software such as "geofencing" to trigger a response when a mobile device enters or leaves a particular area. By sending messages to nearby customers it can attract and encourage potential customers to try your business over other nearby competitors. Therefore, it provides a great edge for your business, in turn, being a valuable asset for your business.
4.Mobile-friendly website
Effectively interacting with your potential customers on mobile platforms can enable your business to capitalise on a growing base of customers. It is important to note, that mobile experiences are different from desktop experiences so if you are an existing business expanding into mobile marketing it's important to understand that you may need to update your digital offerings. Interestingly, Google has recently modified its search algorithm ranking mobile-friendly websites higher in result searches than others. So, to stand above your competitors and attract higher volumes of potential customers your business should take advantage of incorporating a mobile-friendly website in its mobile marketing strategy.
5.Text message marketing
A study from Deloitte found that although email is still pivotal in any business, shorter forms of communication such as instant messaging and or text messaging is being utilised more often on smartphones. This form of mobile marketing is an impressive way your business can build up your SMS marketing list. Building and attracting a substantial list of SMS subscribers is beneficial for any business, as it allows the opportunity to keep customers up to date on instore and online promotions, upcoming special events and more. Incorporating this mobile marketing strategy can help retain the relationships built and entice and encourage more frequent involvement in the business.
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comments ( 2 )
Sarah Smith
01 Apr 2019Interesting post! Mobile marketing has certainly taken off over the last 5 years and it is exciting to see the new ways that businesses and marketers are innovating marketing as we know it. Mobile marketing is something all businesses are now affected by and must keep up with the rapid changes to remain competitive in the market.
ReplyLéo
25 Mar 2019I totally agree, mobile marketing is an essential element for a company, if not a mandatory element. One of the first reflexes of the consumer to satisfy an information search is to go on the Internet. Today, the digital tool we use the most is our mobile phone. So, what could be more important for a company to pick up its customers where they are?
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