How Moving Online Saved So Many Businesses

It was out of necessity

With so many people around the world having access to broadband and using a computer on a regular basis, it was essential to get online to tap into this market. Many companies only really moved online because of the enforced lack of footfall on the street, so the internet was really the only way that they could have weathered the storm. In some cases, it could have been the only way that some companies survived.

It saves money

One of the biggest benefits of moving online is the reduction in overheads. A number of businesses sold off their office space and ended up saving money as they didn't have any rental costs, and this means they can focus on investing in the website and improving their marketing channels. Being online has become a more cost-effective measure for many companies as they look to find an edge in a competitive marketplace.

The market is colossal

Judging by the latest figures from Internet World Stats, more than four billion people have access to a computer, indicating that the online market is possibly the largest available market right now. In fact, in 2020, almost 90 percent of consumers worldwide opted to shop online rather than go out to the supermarket as it was a far easier and convenient alternative. Part of it was influenced by circumstance, but they are just absolutely whopping figures that indicate a true shift in shopping habits around the world. People are clearly moving online, so companies are likely to follow suit.

It wasn't just retail that moved online as various other companies followed suit. Most notable was the casino industry, as they were forced to operate online out of necessity. The customers then followed suit, and as a result, the casino industry was booming. Playing casino games online has never been so popular, with annual growth expected to total almost $72 billion by 2021, growing by 12.3 percent. There is still scope to grow further, with revenues expected to reach $127 billion, showing that the move online has clearly worked.

It's more convenient

The ease of access to online business has long been cited as one of the major benefits, and it is hard to argue against it. Many companies, especially supermarkets, have their own bespoke apps to make the experience better for their customers, and thanks to this, it is possible for people to order from wherever they are. If you miss something off an order, it is possible to go in and edit if you are on the bus or even sitting in a doctor's surgery. With this in mind, it is clear that the companies will continue to focus more money online in the hope of gaining an edge over their rivals online.