What young people really want
I have spent my weekend looking at the big picture. Where is my business going? How am I and the rest of my team going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
It comes as no surprise that a Monday morning catchup becomes this hyper-activity of brainstorming, dreaming big and buy-in. We are in marketing and the more energetic the team, the more likely they will think outside the box. The failure that many companies including ourselves at times have is when you lose the energy to too much work or a culture that isn't hitting the mark.
Talking big
We are talking big now. It's that time of our business cycle where things are really going right.I sat down with two talented designers this morning and had a chat about how they were, what they want out of life etc. I was pleasantly surprised to hear not only that they spent time on the weekend reading my blogs, but they also took notes from the blogs, and put it in their diaries.
Wow. What a compliment! I kind of don't expect that. They said, "your voice is young in your blog and we can relate to it." Doubling down, I definitely would not have thought that I had a young tone, but they are my market to a point, and the other side is of course the entrepreneurs out there that we are looking to work with.
Writing blogs
When I write blogs, I do so on the fly. I rarely do much research, and mostly churn them out as I have a marketing agency to run. I write whatever I am feeling at that point in time. I remember when I wrote every day how popular the blog was. When I stopped, so did the traffic. So I am back and it's quite refreshing to put whatever is happening inside my head out into the world. I suppose people are looking for a connection with the content they read.What struck me about these two vibrant young women was:
- There eagerness to know more about the company they work with. Not only sit at a desk and do a job, but know what is behind the thinking.
- To share the blogs with their friends because it not only related to them and their lives but that of the people who they hang with.
- It inspires them, and that is a beautiful thing to come from any medium. If you can inspire people to realise their dreams then you are doing something right.
- They are going places. People who put in that extra mile, take that extra time to know more and rationalise the thinking behind things to see how it relates to their lives, is going to be someone to watch in the future.
- Talent gets you a long way, but confidence and people skills gets you there much faster. Both girls have this in abundance.
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comments ( 6 )
Rinaldo
24 May 2019Keep these blogs coming Mellissah! They are all a great read and a nice insight of different scenarios. Retaining your young employees definitely does rely as well on the personal involvement with them so that they continue to be as satisfied as possible :)
ReplyMeggie
20 Aug 2018No doubt about it :-) you know how to retain great employees :-)
ReplyMaud
06 Aug 2018The young generation definitely want to get something out of their work more than a wage! It does take some personal involvement to be successful!
ReplyClaudia
03 Aug 2018I like to read Mellissah's blog posts, it inspires me and teach me how to write a blog, which is not my strength. it's nice to be able to learn how to write and read an interesting topic in the same time.
ReplyAshley
30 Jul 2018Great writing, I like the "on the fly" style!
ReplyJaimie
30 Jul 2018Every blog post I've read so far by Mellissah has opened my eyes to new ideas and realizations in both my personal and working life. These blogs are enjoyable to read, they have a flare and burst of life to them that keeps you engaged and wanting more!
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