In The News - Page 8

By Brad Howarth.

As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing. Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest.

By Brad Howarth

As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing.
Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest. Email marketing is far from a dead medium, with service providers reporting strong growth from existing and new clients.

By Brad Howarth, September 27, 2007
Online video is becoming the hottest marketing tool for businesses keen to spruik their products and services in a cheap and very effective way.

Alan Perrins never set out to be part of a revolution. He simply wanted a better way to explain the workings of his business, The BEAN Machine.

B&T Magazine

Julie Schoneveld
From: BankWest
To: Marketing Eye

Julie Schoneveld, has been appointed senior marketing director of consultancy firm, Marketing Eye. Schoneveld has a business degree and has previously worked at NRMA Travel & Tourism, St George

B&T Magazine

Linda Holmes has moved from the finance industry to work as a marketing manager for Marketing Eye, which focused on marketing for small to medium size businesses. She has previously worked in high-profile roles at NAB, ANZ, AXA Australia and PriceWaterHouseCoopers in Australia and the UK.

Minister for Information Technology Policy Chris Cummins today announced the Queensland Information and Communications Technology firms and industry organisations attending CeBIT Australia, the nation's most important ICT event.

Mr Cummins said the Beattie Government had provided $60,000 funding to ensure a Smart State showcase at the trade fair.