Date: June 2022

Marketing for accountants is a unique challenge. The preconceived idea that people have of accounting firm is difficult to overcome since people won’t choose to engage with their accountant until they have too. When they do have to choose an accountant, they might not shop around to find the best solution, instead going with what is close or what they already know through experience or recommendations from friends and family. Many people will choose an accounting firm and stick with them.

Electronic Direct Marketing (EDM) is a form of digital marketing that is implemented by many companies to aid in the promotion of their brand and products to potential customers groups, aiming to build customer relationships, generate leads and increase sales. Email marketing has had such a strong influence on marketing strategies with EDM’s generating 174% more conversations then social media. “What’s the difference between EDM and email marketing”, you may ask. EDM marketing strategies don't only solely focus on email, but rather cover many other angles of marketing. An EDM marketing strategy is more comprehensive, it integrates various forms of media and strategies including social media, offline advertising, pay-per-click advertising and more.

The retail space a decade ago is vastly different from what it is today, the most significant factor being the boom of e-commerce and the introduction of more direct-to-consumer (DTC) brands.

Short form content has taken the digital space by storm, with all major brands and businesses demonstrating reformation in their marketing strategies. Short form content is essentially condensed and concise pieces of information, such as shortly written blogs, articles or videos that are less than 10 seconds.

A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. When providing customers with great customer experience, they are likely to purchase more, become loyal and share the experience they had with their family and friends, yet so many do not know how to give a great customer experience to the consumer. Customer experience is an essential part of a business, as business does not exist without its customers.

No matter how big or small your business is, a well-developed marketing strategy can go a long way in turning your brand into a successful one. But in today’s competitive world, how do you get your brand’s marketing strategy to stand out from that of your competitors? Do you think you’re doing enough but still don’t see the results you desired? If you’ve nodded your head in agreement, then you’re looking for something more than just a basic marketing plan. Worry not. We’ve got you covered.

Social media marketing and its exponential growth is not new knowledge in the marketing industry. It is also no secret that influencer marketing is an effective way to promote brand awareness. The use of influencers across various platforms - TikTok, Instagram, YouTube and more - are growing and marketers have been tapping into their potential to drive eCommerce sales and brand awareness. While earlier the main users of influencers were primarily B2C’s, the environment is changing with B2B’s beginning to realise the ability to drive new focus and engagement with this form of marketing power.