Date: March 2022

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.

In Australia, 88% of companies are considered small businesses. If you don’t operate your business on digital portals, you are not existing in markets. Marketing your business in the digital world undoubtedly helps raise your brand awareness and attract customers. Recruiting sophisticated marketing experts is critical for companies to grow. 

No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.

Marketing in education is all about how educational material can be marketed and made more accessible to institutions and individuals. A strong education marketing plan may enable instructional information to spread like wildfire over the world, igniting curiosity. It has also become extremely important for schools to have a marketing plan as well as a strong marketing strategy. We have put together 5 clever ways that schools are marketing in 2022. 

The digital marketing industry has been changing a lot throughout its history. Therefore, as marketers, we need to adapt to these changes and stay ahead in the race. One of the best ways to do this is to read news sources about marketing. The internet is a massive place with millions of websites; knowing the right resources is essential. But unfortunately, there is a lot of unreliable information that could ruin your business.