Marketing Eye Blog

Marketing Eye Blog

Date: March 2022

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.

Published in Marketing

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.

Published in Marketing

In Australia, 88% of companies are considered small businesses. If you don’t operate your business on digital portals, you are not existing in markets. Marketing your business in the digital world undoubtedly helps raise your brand awareness and attract customers. Recruiting sophisticated marketing experts is critical for companies to grow. 

Published in Marketing
Tuesday, 22 March 2022

5 marketing tactics to AVOID!

No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.

Published in Marketing
Monday, 21 March 2022

AllHealth CHOICE

AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals.





Marketing in education is all about how educational material can be marketed and made more accessible to institutions and individuals. A strong education marketing plan may enable instructional information to spread like wildfire over the world, igniting curiosity. It has also become extremely important for schools to have a marketing plan as well as a strong marketing strategy. We have put together 5 clever ways that schools are marketing in 2022. 

Published in Marketing
Wednesday, 16 March 2022

Benchmark LMS

Benchmark LMS utilises your Learning Management System (LMS) to engage and motivate employees to excel at work. This unique system is the ideal combination of functionality and simplicity, enabling you to spend more time on creating exceptional learning content.



Published in Professional Services

The digital marketing industry has been changing a lot throughout its history. Therefore, as marketers, we need to adapt to these changes and stay ahead in the race. One of the best ways to do this is to read news sources about marketing. The internet is a massive place with millions of websites; knowing the right resources is essential. But unfortunately, there is a lot of unreliable information that could ruin your business.

Published in Marketing
Wednesday, 16 March 2022


Midwest Medical Enterprises is a medical device company that focuses on offering mechanical prophylaxis for Deep Vein Thrombosis (DVT) prevention. DVTlite is the division of Midwest Medical dedicated to offsetting the devastatingly grim statistics of DVT and Pulmonary Embolism (PE) in the US through effective, mobile solutions. They remain committed to directly combating the effects of DVT at multiple levels in the healthcare industry.




Wednesday, 16 March 2022


ECM was founded by industry subject matter experts in technology development, consulting, document management, commercial print, promotional marketing and supply chain solutions. The company enables individuals to work on what they do best, selling their goods or services while ECM manages the functions needed to deliver best in class resources in a timely and cost effective manner.




Published in Professional Services
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