Date: August 2010

My earliest memory of my birthday is when I was 7 years old and I thought my Mum and Dad had forgotten my birthday. I was devastated.

Friday is the last day of the working week. Many of us spend our entire week willing it to come sooner and when it finally arrives we are not sure quite what to do.

When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.

Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.

Last week I met with an innovative company that has worked with a client of mine in the IT and Sustainability sector on developing technologies to better manage processes within the organisation.

Marketing Eye is offering businesses the opportunity to have their own Marketing team and a website created for $500 per week.

Did anyone watch Australian Story on the ABC last night?

Paul Howe, the leader of the Australian Workers Union was featured and I have to say I was completely glued to the television set.

About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.

Opened today’s Sunday papers and I was pleasantly surprised to see Marketing Eye’s ‘product placement’ in the latest Leonardo DiCaprio movie Inception being reported.

I was cutting it fine trying to make a meeting in South Melbourne the other day and low and behold, as I drove through Albert Park Lake, some ducks decided to cross the road really slowly. 5 minutes later, I was back enroute to my meeting with Melbourne’s top recruitment company for IT professionals.

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.